Apple reportedly drew up plan to replace about 5,000 AppleCare support workers with AI, then paused it
Key points
- Apple reportedly planned to replace about 5,000 AppleCare support workers with AI
- The plan was later put on hold
- The report says Apple has trimmed some middle management roles in recent weeks
According to MacRumors, citing Bloomberg reporter Mark Gurman, Apple had drawn up plans to lay off about 5,000 AppleCare support workers and have AI phone and web agents take over their work, then put the plan on hold. The report says Apple has still trimmed some middle management roles in recent weeks. These details come from the report; Apple's response is not mentioned in the summary.
Original report: AICERTs ↗Edited with AI assistance. Facts are based on official sources and original reports.