Indeed data: 70% of job seekers use generative AI to research employers, with about 40% of culture sources from Glassdoor and Indeed
Key points
- About 70% of job seekers use generative AI tools to research employers.
- On culture questions, about 40% of cited sources are Glassdoor and Indeed.
- Glassdoor advises HR to run an AI audit and publish candid Q&As.
New Indeed data shows that about 70% of job seekers use generative AI tools such as Claude, ChatGPT and Perplexity to research employers. On company culture questions, roughly 40% of cited sources are Glassdoor and Indeed rather than company career pages. Glassdoor's Taylor Meadows advises HR to run an AI audit of how large language models describe the company and to publish candid Q&As on social media and third-party review sites.
What employers should do
- Query different large language models about your company and check whether the culture descriptions are accurate.
- Publish candid employee Q&As on social media and third-party review sites.
Original report: Fortune ↗Edited with AI assistance. Facts are based on official sources and original reports.