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Nov 12, 202603:00 (PT)

Gusto survey: 61% of 1,731 US small business owners optimistic about own business, only 18% about the economy

Key points

  • 61% of small business owners are optimistic about their own business, unchanged from last year
  • Only 18% are optimistic about the US economy (29% in 2025); 59% are pessimistic (50% last year)
  • Among businesses using outside financing, 79% used a business credit card (69% last year)

Gusto's 2026 State of Small Business report surveyed 1,731 US small business owners with 24 or fewer employees. 61% are optimistic about their own business, unchanged from a year ago. Only 18% are optimistic about the US economy, down from 29% in 2025, while 59% are pessimistic, up from 50% last year. Among businesses using outside financing, 79% used a business credit card, up from 69% last year. The report says two-thirds use AI.

Original report: Yahoo Finance ↗AI-assisted brief; may contain inaccuracies. Rely on the original reports and official documents.